People in Accra couldn’t believe their eyes when the most hilarious and relatable Tweets from Twitter Ghana appeared all around the city. Many people have posted photos of the massive billboards, which immortalize experiences, realizations, and amusing insights on Ghana’s realities.
This is part of Twitter’s first significant in-country effort, which also involves the debut of @TwitterGhana, the company’s first handle in Sub-Saharan Africa.
The new dedicated handle for Ghana is meant to magnify and elevate the best of Ghanaian conversations on Twitter by tapping into the spirit of the everyday discourse on the site. With good-natured humor and language specific to Ghana’s active Twitter community, @TwitterGhana will also create, curate, and conduct conversations while reacting to trends and enquiries.
Following its market-entry announcement earlier this year, the activation of the new handle and the display of billboards around Accra and Tema – featuring the best Tweets and voices of Twitter Ghana – signify a ramping up of Twitter’s presence on the continent.
The billboards in this thread include issues and comedic moments that are distinctly Ghanaian, with a strong emphasis on food:
@__agyeman: “Haven’t had waakye in 6 days, I’ve lost sight in my left ear ????”
@TheEffie_Bonful: “Asking for extra shito from Ghanaian food vendors is like asking for their kidney. ????”
@manifestive: “Waakye might be better than Jollof to me but I still dey chop the two all cause they both dey jom. Don’t let comparison steal your joy.”
They also showcase the Ghanaian spirit of “enjoyment”, which is always well represented on Twitter:
@_NitaV: “Lapaz traffic is the only thing standing between me and enjoyment”
@fellamakafui_: “Enjoy life..Problem no dey finish”
@Koffy_9: “Where the enjoyment dey today? ????”
And the hilarity that is typical of and relatable to all Ghanaians also take center stage:
@FlavaFlavswife: “‘Go saaaaa’ = a unit of measure”
@dictasvg: “Ghanaians when you complain about the ac: ‘den you cannot stay in abroad’”
@boymaison: “I’m on my way’ – a Ghanaian going to take a shower”
,Helen Appiah-Ampofo (@FlavaFlavswife), a radio and television personality who is featured on the billboards, expressed her delight at being a part of the campaign. She said, “It’s super exciting to be featured in this campaign. Twitter has and continues to be the portal to such an exciting world. Making people happy by Tweeting is my superpower and long may it continue!” Other featured Tweeters shared their excitement at spotting their billboards as well; @TAFELMUKOVIC said, “Go tell ma mama I made it on the Twitter billboard ????”, and @JoewackleGh Tweeted, “look at a billboard my tweet as an entire sermon”.
The billboards were welcomed with a resoundingly enthusiastic response on Twitter, with #TwitterGhana trending on Monday and a slew of responses. @itz_jux_oj asked, “Aaah, who is putting hilarious Ghanaian tweets on huge billboards all around in Accra?”, @ama_dokyi shared her excitement upon finding a billboard, “Found one of those billboards with tweets! @TAFELMUKOVIC”, and @DarkManKpakpo Tweeted a simple “I agree” in response to a billboard he spotted.
Lambert Akwa, Communications Lead for Africa at Twitter said: “December in Accra has become iconic for bringing Ghana’s vibrant communities and the Diaspora together in a spirit of celebration, enjoyment, and gratitude. It’s the perfect time for us to showcase the unique expressions of the Ghanaian experience which you can only find on Twitter, particularly during the holiday season. We are proud to provide an outlet for people to share moments in life and culture that are unmistakably Ghanaian, and this campaign is a celebration of the joys and moments that define that shared identity.”
@TwitterGhana and @TwitterMusic conducted an exclusive and intimate #TapInWith talk with international superstar Stonebwoy on Twitter Spaces as part of the continuing promotion and in honor of the newly created official account. The #TapInWith hashtag was used by fans and media to submit questions for Stonebwoy before of the event.